| Steps In BUYING Process |
Steps In SELLING Process† |
Actions |
FASTpartners® Action Learning Services |
| SET THE BUSINESS STRATEGY |
PREPARE, IDENTIFY, AND PLAN
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1. |
Align Sales Team Competencies
Assemble sales team with the right skills, knowledge, and capabilities.
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| 2. |
Gather Business Intelligence
Research customer; identify business priorities, key performance metrics, and compelling events; analyze financial performance.
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| 3. |
Conduct Account and Opportunity Planning
Identify and prioritize potential opportunities, create preliminary solution maps, and allocate internal resources.
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| PRIORITIZE INITIATIVES AND IDENTIFY CRITICAL SUCCESS FACTORS |
Gain Access, ENGAGE, and Qualify |
4. |
Gain Access at Higher Levels
Create access strategy, craft business and financial value messaging, and gain entry.
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| 5. |
Perform Pre-Call Planning
Prepare engagement strategy, agenda, and supporting materials; practice and role-play.
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| 6. |
Conduct Discovery, Validate Initiatives and Value, and Gain Sponsorship
Engage prospect, validate business priorities and performance metrics, demonstrate potential business and financial value, achieve sponsorship.
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| ASSESS REQUIRE- MENTS AND ANALYZE OPTIONS |
PROPOSE AND PROVE |
7. |
Develop Business Case and ROI
Develop executive summary and supporting business case and financial justification to gain approval and funding.
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| 8. |
Present Proposal
Present executive summary that tightly aligns the solution in the business context of the initiatives and performance metrics.
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| 9. |
Prove Value
Provide relevant and hard financial success testimonials and referenceable use cases.
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| RESOLVE ISSUES, SELECT PROVIDERS, AND FINALIZE AGREEMENTS |
NEGOTIATE AND CLOSE |
10. |
Gain Customer Agreement
Validate business and financial value, negotiate terms and conditions, and finalize contract.
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| 11. |
Ask for Reference
Seek referenceability conditioned on performance and impact on customer's business and financial metrics.
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| 12. |
Set Re-engagement Schedule
Establish recurring schedule for continued engagement.
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