‘Hey’, ‘No Problem’, Linguistic Ticks, and Other Informalities in Today’s B2B Lexicon
For the past 7 years my goal has been to write thoughtful blog posts, free from hyperbole and emotion, and full of actionable suggestions for B2B sales and marketing professionals. I’ve tried to be frank yet uplifting by sharing my 25+ years of experience from the “other side of the desk” as a CXO Buyer. I genuinely want to help thoughtful B2B marketers gain more relevance with “buy-side” customer executives.
Looking back, I can’t recall a post that could be characterized as an EMOTIONAL RANT. Rants have no redeeming value, other than to make their authors feel better. Furthermore, rants are not inspiring or motivational to the reader; rants serve no purpose.Read More »